Pengaruh Atribut Produk Wisata Terhadap Keputusan Berkunjung Wisatawan Pada Pariwisata Sumba

This study aims to analyze the effect of the atributes of tourisme products on tourist visiting decisions on tourism in Sumba. The popilation and sampel of this study were students of the Muhammadiyah University of Surakarta as well as outside communities who had taken tours and the number of respondents in the study was 100 respondents. The type of data used in this studt is primary data. Data collection methode using a questionnaire. Data analysis uses multiple linear regression. The results of the analysisi in this study indicate that the attributes of tourism products have a positive and significant effects on tourist visiting decisions, tourist attractions have a positive and significant effect on tourist visiting decisions, accessibility has a positive and significant effect on tourist visiting decisions, and destination images have a posistive and sginificant effect on visiting on visiting decisions traveler