PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MENGUNJUNGI OBJEK DUTA WISATA KEBUN KURMA (Studi Kasus di Kecamatan Sukorejo, Kabupaten Pasuruan, Jawa Timur)

Tourism is a necessity for each individual to release fatigue, saturation and fatigue from all their daily activities. This study discusses how to pr`omote the service marketing mix (price, location, promotion, people, processes, and physical evidence) influencing the decision of tourists to visit picking dates in Pasuruan Regency. Accidental sampling was carried out on 110 visitors. Path analysis used to study how to influence the mix The result of the study shows the factors of product, price, location, promotion, people, processes, and physical evidence influence whether in simultaneous to visitors decision to visit Duta Wisata Kebun Kurma. The direct influence of the independent variable on the variable that is the highest independent variable, the independent variable 0,295 and the direct independent variable on the lowest correlation variable is the variable of the person with the value of 0,182, so that the most influential factor in the decision of tourists attending the date palm garden