ANALISIS PERILAKU KONSUMEN TERHADAP KEPUTUSAN BERWISATA DI AGROWISATA KEBUN BELIMBING, KECAMATAN KALITIDU, KABUPATEN BOJONEGORO

Tourism is one of the potential sectors that Indonesian people have. Increasing the number of national traveller in 2011 to 2016 by an average of 4.48 percent did not have a positive impact on increase the number of tourists in Agrowisata Kebun Belimbing in 2017. That encourage tourism managers to compete to attract tourists related to the behavior of consumers' travel decisions and the factors that influence them. This research aims to 1) Analyze factors that influence the decision to travel in Agrowisata Kebun Belimbing in Bojonegoro Regency. 2) Analyze decision making on a tour in the Agrowisata Kebun Belimbing in Bojonegoro Regency. Type of this research is qualitative and quantitative research using primary data. Data processing methods used are descriptive analysis and multiple linear regression analysis. The results of this study are 1) The location