Ethnocentrism has accompanied mankind since the dawn of history. Man has always been willing to consider a small circle, in which he lives, to be the center of the world, and from his personal life made the criterion of the universe. He has always considered lifestyle of his own group as better than the other and the only one worth of imitation. Ethnocentrism prevents people from complete detachment from the world of their own cultural values, and these always affect our attitudes, judgments and opinions.A special type of ethnocentrism is Eurocentrism. Geographical discoveries made the local dimension of the opposition "we" – "they" became a global dimension. The Europeans had no doubt who they are and what place they occupy in the hierarch...