Ethnocentrism Status in Intercultural Interaction, Its Types and Functions

The article analyzes the contents of individual units that are formed in their own culture; it also examines their impact on the perception of other specific ethnic cultures examples. The conceptual apparatus of the ethnic studies concepts is justified. The results of the empirical study of the ethnocentrism phenomenon obtained by questionnaire survey techniques of different cultural patterns perceptions and degree of their similarity ranking and appeal to the respondent are disclosed. The author apples the concept of culture that enables to form a the ethnocentrism origin and functioning model and explain the negativity it generates. Qualitative features of three fundamentally different types of ethnocentrism such as natural, protective and self-sufficient are classified and described for the first time. Ethnocentrism is stated to be not the only obstacle to interethnic and intercultural interaction, but the function of the maintenance and preservation of the individual ethnic identity, integrated picture of the inside and the outside world