accepted in A&A 2012This work presents high spectral resolution observations of the \CII\ line at 158 \micron, one of the major cooling lines of the interstellar medium, taken with the HIFI heterodyne spectrometer on the Herschel satellite. In BCLMP 691, an \HII\ region far north (3.3 kpc) in the disk of M 33, the \CII\ and CO line profiles show similar velocities within $0.5 \kms$, while the \HI\ line velocities are systematically shifted towards lower rotation velocities by $\sim 5\kms$. Observed at the same $12"$ angular resolution, the \CII\ lines are broader than those of CO by about 50% but narrower than the \HI\ lines. The \CII\ line to far-infrared continuum ratio suggests a photoelectric heating efficiency of 1.1%. The data, togeth...