This work presents high spectral resolution observations of the [CII] line at 158 mu m, one of the major cooling lines of the interstellar medium, taken with the HIFI heterodyne spectrometer on the Herschel satellite. In BCLMP 691, an HII region far north (3.3 kpc) in the disk of M 33, the [CII] and CO line profiles show similar velocities within 0.5 kms(-1), while the Hi line velocities are systematically shifted towards lower rotation velocities by similar to 5 kms(-1). Observed at the same 12" angular resolution, the [CII] lines are broader than those of CO by about 50% but narrower than the Hi lines. The [CII] line intensities also follow those of CO much better than those of Hi. A weak shoulder on the [CII] line suggests a marginal det...