Budovanie značky zamestnávateľa vo vybranom odvetví

The aim of thesis is to find an impact of employer branding on Slovak construction companies economic results, review perception of employer brands and subse-quently make suggestion that would lead to more attractive employer brand of STRABAG Pozemné a inžinierske staviteľtvo, s. r. o. that could improve their business strategy. The first section discusses theoretical basis of employer branding. Next section refers to empirical research, which is realized by analysis of employer brand of addressed company. This is afterwards compared with competitors. Also, there has been made a correlation analysis between EBS and performance index of construction companies, and a questionnaire among Slovak students with construction field of study, which aim is to identify important attributes of employer brand. In the last part with discussion and recommendation suggestions are discussed goals achieved by results of synthesis of particle aims and introduced a summary of recommendations