Add to ORKGThis bachelor thesis deals with the application of effective Employer Branding in companies and changes of HR. The main objective is to identify and phrase main methods and principles of building an Employer Brand based on the analysis of study cases of two IT companies. Consequently, based on these outputs, the roles and competencies of HR in each sphere of the Employer Brand building process are defined. The whole thesis is connected with the context of current situation in the labour market. The terms are explained further in the theoretical part as well as the basic information about the companies. In the practical part the study cases are built up and the answers to the questions of research are formed subsequently according to the out...