The number of competition in the educational world in Indonesia requires educational institutions have value added to be selected and trusted by the community. The added value can be implemented as the quality of education in which the educational institution provides a guarantee of communities’ satisfaction as consumer. The quality of institutions should respond to the demand changes occur in society. In order to meet the demand and community needs the educational institutions should be built with an organizational culture that provides strength for the implementation of quality process. This research used quantitative, and the questionnaire was used as instrument. The results of this study indicate that the implementation of vision and ...