Corporate Culture in the ŠKODA AUTO a. s.

This bachelor thesis called "Corporate Culture in the ŠKODA AUTO a. s." is focused on analysing a current situation of the corporate culture in the ŠKODA AUTO a. s. It compares it with my own definition of the "Simply Clever" corporate culture determined for this company which is nowadays developing. The aim is to suggest recommendations that will lead to the better level of the corporate culture in the ŠKODA AUTO a. s. That means to reach the corporate culture under "Simply clever" conditions. The theoretical part is based on technical literature. This part specifies the term "corporate culture" and other parts of "corporate identity" such as "corporate design", "corporate communication" and "product". According to the internal documents of the company and my own experience gained during the voluntary training programme, the practical part contains these parts: characteristics of the ŠKODA AUTO a. s., description of its development and of progressive implementation of corporate culture of Volkswagen Group concern into the company ŠKODA AUTO a. s., the analysis of the current situation of the corporate culture, own definition of the "Simply Clever" corporate culture, formulation of suggestions that lead to improvement of corporate culture in the company ŠKODA AUTO a. s., and so to achieve the "Simply Clever" corporate culture based on the comparison of those two corporate cultures