Marketing Tools of Czech and European Film - Case Study

Marketing Tools of Czech and European Film - Case Study As we can guess from the title of the work, it´s main contens is the survey and the analysis of particular marketing steps, the film passes through. The term ?film marketing tools? contains a wide range of diverse activities. For better orientation, I separated these activities into two parts ? film marketing in the business and the marketing during the cinema distribution. In the first part, I focused on the art of the presentation of the project (the pitching), the role of the sales agent and on the importance of film markets and festivals. The second part deals with the marketing tools, whose main aim is to achieve the interest of the public. Because every film is a unique product whose sales are influenced by different elements, it´s impossible to rely on any established formula and the marketing strategy of each film is very individual. The theoretical part of the work is accompanied by two case studies of recent czech films ? teenager commedy Rafťáci (Rafters) and the art house film Štěstí (Something Like Happiness) that illustrate how different the marketing ways of the film could be