Marketing strategies in the development stage of a film project

The bachelor thesis is concerned with the marketing strategies in the development stage of a film. Its aim is to describe the substeps which a film producer should take in the course of the development in order to provide possibly the best conditions for its realization and production and to succeed on the European film market. Individual chapters focus on film marketing from the development of the original idea to the screenplay until its presentation to the target audience, in this stage the film professionals. In the conclusion I will address the issue of how these producer's activities and operations are positioned in the context of the ordinary practice in the Czech Republic