Marketing concept of newly developed film Splněný Zen

The goal of this bachelor's thesis is to work out a strategy of realization of a film project Splněný Zen. It's theoretical basis lies within definition of marketing terms and it focuses on characterisation, substance and function of marketing. The analysis of the situation of film industry in the Czech Republic, the opportunities of film developing support in context of the Splněný Zen project, and general procedures of creation of a film work, are to be found in the practical part. The last part of this work is dedicated to a detailed concept design and a marketing strategy, which could be used in realization of the project