Body image and its impact on consumer health

The aim of Bachelor's thesis is to introduce the issue of body image. This thesis will focus on the problem of displaying male and female bodies in the media and how much are consumers influenced by the "cult of thinness". As a result of this cult, many people are on a diet. In recent years, they are also increasingly undergoing cosmetic surgery. The aim of the practical part will be find out how consumers feel about their physical appearance - how they are satisfied with their body and what is their opinion on plastic surgery. The second part will present views on body image issues, which were obtained through interviews with experts