Body image - struggle for a new body

This bachelor thesis deals with the topic of body image the question of physical self-perception. In the theoretical part, I summarize the existing findings in this field, with focus on non-clinical population, and I specify the body image from the aspect of forming factors, such as gender, age, socio-cultural background, sexual orientation or important other people. Moreover, I describe it in the context of effect of society and media influence, internet and social networks. In the thesis I also deal with a negative perception of body image with its influence on individual's life and I put it into contrast with the meaning of positive perception. In the conclusion I mention the possibilities of measuring the body image by means of subjective and objective methods of evaluation. The empirical part is devoted to research, which aim is the description of possible risk influence of social networks, particularly of Facebook, on the body image of an individual, through content analysis of posts in a group called "Struggle for a new body"