Body image from the point of view of a Czech consumer focused on cosmestics market

The thesis deals with body image and its main focus is to analyze the attitude of a typical Czech consumer in connection with this issue. Its main topic is to find out the proper response for the question: How important is for a typical Czech consumer to look well and what does she do to look this way? Further analysis deals with the attitude of cosmetic producers to body image, how important it is for them and to compare the relationship between a typical Czech consumer and the cosmetic producers to body image