Prosiding ICAAE 2014 - RE-BRANDING INDONESIAN CULTURE IN INTERNATIONAL LEVEL THROUGH CHARACTERS IN VIDEO GAMES (CASE STUDY: BORNEO CULTURE)

Indonesian diversions culture has been known to the world a long time ago, many films, animation or games from the other countries are adopting the elements of Indonesian culture. In this paper we pick a theme the cultural elements of the island of Borneo as a pioneer in the image of Indonesian culture at an international level through the media of handheld gaming. Introducing of Indonesian culture, represented by Borneo culture that we implementing through one of the characters in the Android handheld game that we have created. We hope the image of Indonesian culture can be lifted and known on international public, especially children and teenagers who love the game