This book is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today�s digital age. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today�s students. This text also serves as an invaluable resource for public relations practitioners in the field
This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and...
Excellence in public relations begins with excellence in education in public relations programs, and...
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ...
This text equips students with the essential skills for developing and writing public relations mate...
From pitches and press releases to news and feature stories to social media writing and more, this n...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic conc...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world...
This e-book contains concepts in public relations as well as chapters on media tools, how to deal wi...
This e-book contains concepts in public relations as well as chapters on media tools, how to deal wi...
From pitches and press releases to news and feature stories to social media writing and more, this n...
Contents include : Planning and Management. In house PR departments and PR consultancies; Writing re...
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice ...
This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and...
Excellence in public relations begins with excellence in education in public relations programs, and...
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ...
This text equips students with the essential skills for developing and writing public relations mate...
From pitches and press releases to news and feature stories to social media writing and more, this n...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic conc...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world...
This e-book contains concepts in public relations as well as chapters on media tools, how to deal wi...
This e-book contains concepts in public relations as well as chapters on media tools, how to deal wi...
From pitches and press releases to news and feature stories to social media writing and more, this n...
Contents include : Planning and Management. In house PR departments and PR consultancies; Writing re...
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice ...
This fully updated fifth edition is a hands-on, practical guide to writing style for PR students and...
Excellence in public relations begins with excellence in education in public relations programs, and...
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ...