Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today�s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns
This course surveys the history, growth and practice of public relations while also addressing major...
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ...
This e-book contains concepts in public relations as well as chapters on media tools, how to deal wi...
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice ...
This book is the most comprehensive and up-to-date public relations writing text available. With rea...
Public Relations: From Strategy to Action guides students through the process and practice of engagi...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
This course examines the methods and approaches to planning,pitching, and implementing public relati...
This fully updated second edition of Public Relations Strategy is designed to challenge readers, int...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Secon...
The study is based on the development of the public relations’ campaign from 2000 to 2016 and how th...
Practical applications of public relations techniques with emphasis on writing, messaging, and selec...
Excellence in public relations begins with excellence in education in public relations programs, and...
This course surveys the history, growth and practice of public relations while also addressing major...
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ...
This e-book contains concepts in public relations as well as chapters on media tools, how to deal wi...
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice ...
This book is the most comprehensive and up-to-date public relations writing text available. With rea...
Public Relations: From Strategy to Action guides students through the process and practice of engagi...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
This course examines the methods and approaches to planning,pitching, and implementing public relati...
This fully updated second edition of Public Relations Strategy is designed to challenge readers, int...
Social media has ushered in a new era of communication between organizations and key stakeholders. T...
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Secon...
The study is based on the development of the public relations’ campaign from 2000 to 2016 and how th...
Practical applications of public relations techniques with emphasis on writing, messaging, and selec...
Excellence in public relations begins with excellence in education in public relations programs, and...
This course surveys the history, growth and practice of public relations while also addressing major...
Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ...
This e-book contains concepts in public relations as well as chapters on media tools, how to deal wi...