Add to ORKGClearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts
Concepts, history, theory, social responsibility, ethics, and management of public relations. Public...
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to ...
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fres...
Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic conc...
Public Relations: From Strategy to Action guides students through the process and practice of engagi...
This book is the most comprehensive and up-to-date public relations writing text available. With rea...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
This course surveys the history, growth and practice of public relations while also addressing major...
This fully updated second edition of Public Relations Strategy is designed to challenge readers, int...
This course examines the methods and approaches to planning,pitching, and implementing public relati...
A text book for undergraduated introducing Public Relations to students from a range of background
Excellence in public relations begins with excellence in education in public relations programs, and...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
This book provides an executive review of the ? eld of public relations with a focus on what manager...
Contents include : Planning and Management. In house PR departments and PR consultancies; Writing re...
Concepts, history, theory, social responsibility, ethics, and management of public relations. Public...
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to ...
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fres...
Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic conc...
Public Relations: From Strategy to Action guides students through the process and practice of engagi...
This book is the most comprehensive and up-to-date public relations writing text available. With rea...
"Public Relations: Contemporary Issues and Techniques" offers a definitive guide to public relations...
This course surveys the history, growth and practice of public relations while also addressing major...
This fully updated second edition of Public Relations Strategy is designed to challenge readers, int...
This course examines the methods and approaches to planning,pitching, and implementing public relati...
A text book for undergraduated introducing Public Relations to students from a range of background
Excellence in public relations begins with excellence in education in public relations programs, and...
Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text...
This book provides an executive review of the ? eld of public relations with a focus on what manager...
Contents include : Planning and Management. In house PR departments and PR consultancies; Writing re...
Concepts, history, theory, social responsibility, ethics, and management of public relations. Public...
Filling a gap in current PR literature, Essentials of Public Relations Management takes students to ...
Reflecting the ever-increasing changes in the public relations industry, this new text offers a fres...