The Diploma thesis deals with beginnings of entrepreneur, who is going to set up his first company. The objective of thesis is checking hypothesis that visionary company is viable, with economic potencial and possibilities for growth. Theoretical part descripes major factors, which are important for health and strength of the enterprise. In these factors belong demands on entrepreneur's personality, knowledge and skills. Further protection of company -- how protect company and its own know-how before rivals. Chosing suitable legal form and choise of compaion. Thesis also saying about usefulness to have a mission. Practical part shows how the business is conceived for real market. Thesis also thinking about growth of the business and how to ...