In this article the phenomenon of linguacultural identity of the subject of communication is considered as the main factor having an affect on the mutual understanding in the process of interaction. Linguacultural identity is seen by the author as an identity being formed on the basis of recognition and usage by the subject of communication models of discourse events accepted in certain culture and acquired by the subject in the process of socialization. A criterion of mutual understanding is seen as an ability of the subject of communication to transform his or her linguacultural identity.Рассмотрен феномен лингво-культурологической идентификации субъекта коммуникации в качестве главного фактора, влияющего на взаимопонимание в процесс...