Packaging Visualization of Kue Sari Jahe ANIMO as the Product of Sukabumi

Kue sari jahe Animo is one of the culiner products from the city of Sukabumi since 1959. This cake is made from ginger which is processed and has a taste that has not changed from the past until now. However, this cake is still lacking in showing the characteristic that can be known by the people of Sukabumi city, tourists or visitors. So, the design of packaging visualization is needed through qualitative metode with data collection such as observation, interviews, literature studies, and questionnaires. Data Collection has been analyzed for obtain concept design and the appropriate packaging in structure and surface design results. The design is important because the attractiveness of a product is inseparable from the packaging. Therefore, visualization of the packaging design must be able to create a positive emotional response for kue sari jahe animo products. Keywords : Kue Sari Jahe Animo, Packaging Design, Visual Identit