Perancangan Packaging Kipang Kacang Haji Daud

  This design was based on the large number of peanut shellfish companies in West Sumatra. One of the kipang producing companies is the Kipang Kacang Haji Daud. Kipang Kacang shellfish company located in the City of Pariaman has a sweet and savory taste. The purpose of designing the Kipang Kacang Haji Daud packaging is to reach a more modern target market. Then analyzed using SWOT analysis theory. This is done as a creative approach to reach the target audience area so that the purpose and objectives of this design are right on target and can improve the quality and quality of the Kipang Kacang Haji Daud. Furthermore, making strategic concepts and creative programs in producing design problem solving. The design process produces a new packaging design of the Kipang Kacang Haji Daud as the main media in the form of packaging has an interesting visual element, a visual message that provides information about the new Kipang Kacang Haji Daud packaging, the results of the design will be commonly used by the Kipang Kacang Haji Daud Company, as a quality supporter and the quality of their products. To strengthen the packaging design, various supporting media are designed Key words: Design, Packaging, Kipang Kacang Haji Dau