Inside-the-scenes: The rise of experiential cinema

This article introduces this themed section which focusses on the growing trend toward the creation of a cinema that escapes beyond the boundaries of the auditorium whereby film-screenings are augmented by synchronous live performance, site-specific locations, technological intervention, social media engagement, and all manner of simultaneous interactive moments including singing, dancing, eating, drinking and smelling – what we are describing as the broader field of experiential cinema