Add to ORKGAt first glance, we would expect that the more choices we have, the happier we will be. Experiments show, however, then when the number of choices increases, customers become less happy. In this paper, we provide a possible explanation for this paradox
Whereas people are typically thought to be better off with more choices, studies show that they ofte...
Some research suggests that increasing the number of options may be harmful for consumers by increas...
Why do maximizers—those who seek to make the very best choice by exhaustively searching out and comp...
At rst glance, we would expect that the more choices we have, the happier we will be. Experiments sh...
Whether buying a pair of jeans or applying to college, everyday decisions, big and small, have becom...
Whether we\u27re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier...
Consumer search and product variety have been studied extensively in both the marketing and economic...
Recently researchers showed that more choice is not always better. Choosing from large assortments ...
People often prefer to choose from small as opposed to large sets of alternatives. We propose that s...
This paper investigates choice between opportunity sets. I argue that individuals may prefer to have...
Contrary to the common belief that more options lead to better decisions, recent research has demons...
In numerous everyday domains, it has been demonstrated that increasing the number of options beyond ...
Current psychological theory and research affirm the positive affective and motivational consequence...
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of...
This paper investigates choice between opportunity sets. I argue that individuals may prefer to have...
Whereas people are typically thought to be better off with more choices, studies show that they ofte...
Some research suggests that increasing the number of options may be harmful for consumers by increas...
Why do maximizers—those who seek to make the very best choice by exhaustively searching out and comp...
At rst glance, we would expect that the more choices we have, the happier we will be. Experiments sh...
Whether buying a pair of jeans or applying to college, everyday decisions, big and small, have becom...
Whether we\u27re buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier...
Consumer search and product variety have been studied extensively in both the marketing and economic...
Recently researchers showed that more choice is not always better. Choosing from large assortments ...
People often prefer to choose from small as opposed to large sets of alternatives. We propose that s...
This paper investigates choice between opportunity sets. I argue that individuals may prefer to have...
Contrary to the common belief that more options lead to better decisions, recent research has demons...
In numerous everyday domains, it has been demonstrated that increasing the number of options beyond ...
Current psychological theory and research affirm the positive affective and motivational consequence...
Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of...
This paper investigates choice between opportunity sets. I argue that individuals may prefer to have...
Whereas people are typically thought to be better off with more choices, studies show that they ofte...
Some research suggests that increasing the number of options may be harmful for consumers by increas...
Why do maximizers—those who seek to make the very best choice by exhaustively searching out and comp...