Add to ORKGWhy do maximizers—those who seek to make the very best choice by exhaustively searching out and comparing alternatives—place such high value on choice in the face of so much regret, dissatisfaction, and stress during the choice process? In five studies (total N = 1479), we drew on the two-component model of maximizing to better understand this maximization paradox. Distinguishing between the goal of choosing the best and the strategy of alternative search, we found that the two components of maximizing predicted opposing experiences with choice—the maximization goal was related to positive experiences with and beliefs about choice, whereas the maximization strategy was related to negative experiences with and beliefs about choice. Consideri...
The search for different options before making a consequential choice is a central aspect of many im...
Some research suggests that increasing the number of options may be harmful for consumers by increas...
This paper argues in favor of a particular account of decision‐making under normative uncertainty: t...
Contrary to the common belief that more options lead to better decisions, recent research has demons...
Can people feel worse off as the options they face increase? The present studies suggest that some p...
The maximizing tendency denotes individuals' predisposition to look for the best option rather than ...
Abstract only availableFaculty Mentor: S. (Ratti) Ratneshwar, MarketingIn recent years consumers hav...
Maximizing and satisficing consumers are distinguished by the quest for perfection (the former) vers...
Expanding upon Simon\u27s (1955) seminal theory, this investigation compared the choice-making strat...
Decision-making literature establishes that maximizers, who always strive for the best option, parad...
Building on Herbert Simon’s critique of rational choice theory, Schwartz et al. (2002) proposed that...
This paper examines (a) whether people are less accurate in judging choice time as choice tasks invo...
Current psychological theory and research affirm the positive affective and motivational consequence...
The present study tested the hypothesis that maximizers – people who routinely seek to make optimal ...
Despite their efforts to choose the best of all available solutions, maximizers seem to be more incl...
The search for different options before making a consequential choice is a central aspect of many im...
Some research suggests that increasing the number of options may be harmful for consumers by increas...
This paper argues in favor of a particular account of decision‐making under normative uncertainty: t...
Contrary to the common belief that more options lead to better decisions, recent research has demons...
Can people feel worse off as the options they face increase? The present studies suggest that some p...
The maximizing tendency denotes individuals' predisposition to look for the best option rather than ...
Abstract only availableFaculty Mentor: S. (Ratti) Ratneshwar, MarketingIn recent years consumers hav...
Maximizing and satisficing consumers are distinguished by the quest for perfection (the former) vers...
Expanding upon Simon\u27s (1955) seminal theory, this investigation compared the choice-making strat...
Decision-making literature establishes that maximizers, who always strive for the best option, parad...
Building on Herbert Simon’s critique of rational choice theory, Schwartz et al. (2002) proposed that...
This paper examines (a) whether people are less accurate in judging choice time as choice tasks invo...
Current psychological theory and research affirm the positive affective and motivational consequence...
The present study tested the hypothesis that maximizers – people who routinely seek to make optimal ...
Despite their efforts to choose the best of all available solutions, maximizers seem to be more incl...
The search for different options before making a consequential choice is a central aspect of many im...
Some research suggests that increasing the number of options may be harmful for consumers by increas...
This paper argues in favor of a particular account of decision‐making under normative uncertainty: t...