Tourist valorization of roman imperial city Felix Romuliana

The tourism industry is a great potential for the development of Serbia. The main characteristics of the existing and potential tourist offer of Serbia are interesting and diverse natural resources and cultural and historical heritage. Felix Romuliana, established palace of the Roman emperor Galerius, is located in the valley of the Black Timok, near Zaječar and the village of Gamzigrad in eastern Serbia. The palace was built in the late third and early fourth century, as a testamentary construction. This is where the Roman emperor was buried and included among the gods. It is the best preserved example of Roman palatial architecture which in 2007 was added to the List of World Heritage of UNESCO. One of the key tasks of this paper is to point out ways of promoting and popularizing this tourism potential that can be used as a resource for the development of cultural tourism and as such strengthen the position of Serbia''s tourist offer in Europe. The aim of this paper is contained in the presentation of the site Felix Romuliana and extraction of the most important attractiveness through valorization, which on the bases of historical and cultural significance may be activated for tourism purposes. [Projekat Ministarstva nauke Republike Srbije, br. 176020