European cultural projects and their role in promotion of Serbian archaeological heritage as tourist attractions

The paper presents cultural projects and international co-operation primarily regional type, in which are included the local archaeological sites, in order to point to the experience and the benefits derived from them. Besides the promotion of tourism aimed at the wider European market, where the cultural roads linking the heritage of Europe with the intention of better understanding of a common identity, significant results were achieved in the presentation of some sites from the time of the Roman domination in Serbia. Thanks to the application of modern technologies, and monitoring global trends in the protection of heritage, prominent sites such as Viminacium, Sirmium, Felix Romuliana and Mediana, have achieved self-sufficiency and provided local economic prosperity. However, despite the positive examples listed, it was concluded that in solving problems related to the preparation of archaeological sites as tourist attractions there must be a systematic approach and support by the appropriate institutions with interconnection and cooperation. Also, on this occasion, the importance of the education of the local population was highlighted as well as the need to intensify formal education of the younger generations, which can significantly raise awareness of the necessity of preserving national heritage, as the first and perhaps the most important step in this process