GAYA BAHASA DAKWAH USTADZ ZULKIFLI M. ALI DI UZMA MEDIA TV CHANNEL

Language style is a way of someone to express their thoughts through a unique language that can be seen from the high-motive of language style, choice of diction, and vocabulary selection. Therefore everyone has their own style. Language style is also used to deliver the messages to every human being like preaching activities. The issue of increasingly challenges da'wah both internal and external. The challenge arises in various forms of activities in modern society, such as behavior in getting entertainment, tourism and art in a broader sense increasingly that caused up the emergence of moral and ethical vulnerability. It is because the mental and spiritual development do not in balanced portion, currently the propagation is increasing rapidly and it is also supported by various media to be more effective and efficient delivery of propaganda. Moreover, this study used qualitative descriptive method by using stylistics. The source of data was the video of the Ustadz Zulkifli M. Ali's preaching on Uzma Media TV Channel, which amounted to 3 videos. During the process the researcher found that there are two types of language style, those are language style based on the structure of sentences and language style based on whether or not direct meaning. The data found was processed through several steps such as, (1) data collection, (2) data reduction, (3) data presentation, (4) conclusion. This research was carried out through several procedures those are, implementation, analysis, completion. Based on the explaination about, the result showed that in the style of Ustadz Zulkifli M. Ali who has an end-time topic with three videos, namely (1) Satan's horns at the end of time (2) The best provision at the end of time, and (3) Not going to heaven a sinner will find some kind of language style, there were several types of language styles based on the structure of sentence climax, repetition, anticlimax. Language style which based on the direct or not meaning was exists in the language style of Ustadz Zulkifli M. Ali, it's called rhetorical language and figurative language. The style of language which based on the structure of sentences that was most commonly found is the climax structure that often appears in the speech of Ustadz Zulkifli M. Ali. The style of language based on direct or not of the meaning which was most commonly found called rhetorical meaning with sub-alliteration. It often appeared in the speech of Ustadz Zulkifli M. Ali and the last was, the style of language based on the figurative meaning that often appeared in the speech of Ustadz Zulkifli M. Ali, namely personification