The discourse of today’s Turkish pop songs within the transformation of daily life

Today, the transformation of daily life has been speedily continuing. In this flow, natural human practice evolves and transforms into pragmatic lives. This transformation realized via the basis of consumption culture, a hedonistic approach aimed is dominant. In this article, the discourse of Turkish pop songs within the transformation period of casual life is discussed. Based on political economy approach, this study used cultural analysis to clarify the examples. Thus, the consumed, repeating, fast-changing, and recyclable form of casual life in the neo-liberal period is thought to become palpable with the sound and lyrics of Turkish pop songs (language). In the lyrics of these songs, feelings and thoughts are instantly consumed by being transformed to entertainment. The feelings and thoughts of people in casual life are recalled, but relieved by means of consumption