Many companies are investing to offer their workforce the best collaboration and web conferencing products they can afford. Many Information Technology scholars believe that efficient collaboration technologies for all are no longer a nice to have but a must have (M2 Presswire, 2014). To that effect, there is a dilemma many corporations and leaders face today when it comes to online collaboration and in which products to invest; Wayne Mayson cited above, claims that many leaders are failing to exploit mobile communications and collaboration tools despite their emergence and their growing accessibility in the market place. The results from this analysis and the proposed methodology will be based on a Voice of Customers approach which prov...