Planning sales promotion activities: theoretical aspects

In today's business world organizations are continually inventing new products and services in response to the needs and desires of consumers. The objective of any organization is to market and sell its products or services profitably. A sales promotion is an activity intended to stimulate purchases by adding an incentive to the inherent features of the product or service offered. Most sales promotions have a specific duration and are designed for immediate (short term) increase in product sales. They produce results quickly, but once the promotional period is over, those incentive-induced sales tend to taper off. Sales promotions are becoming more common, even in service professions.[...]Vytauto Didžiojo universiteta