Add to ORKGVarious approaches to customer loyalty and its stages are being analyzed in the article. Factors (called drivers) that have been determined by scientists and that affect consumer behaviour and loyalty are discused. Usage of sales promotion as a customer loyalty driver is being analyzed more widely.[...]Vytauto Didžiojo universiteta
The article presents loyalty of the customer as a source of the competitive power of the company. T...
This thesis deals with different types of loyalty programmes that are analysed. I describe their imp...
e-ISSN 2068-8717. Naujas žurn. pavadinimas: Scientific annals of economics and business. ISSN 2501-1...
The fundamental for customer loyalty to exist are relation-ships between organization and its custom...
Straipsnyje pateikiamos ir teoriškai analizuojamos įvairios pardavimų skatinimo teikiamos naudos pir...
The importance of sales and its promotion is constantly increasing. Technological progress contribut...
Organizacijų vykdomas pardavimų skatinimas skiriasi priklausomai nuo vartotojų poreikių, kadangi ski...
The influence of sales promotion elements on consumer is analyzed in the Bachelor‘s Thesis. The thes...
The dissertation is aimed to explore the impact of sales promotion on customer loyalty formation. Af...
Straipsnyje pateikiami pagrindiniai pardavimų skatinimo poveikio įvairiose vartotojų lojalumo stadij...
In today's business world organizations are continually inventing new products and services in respo...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
Sales promotion is a marketing strategy which has been studied for years and has become a crucial fa...
Straipsnyje pateikiami skirtingoms lojalumo stadijoms priskiriamų vartotojų preferencijų pardavimų s...
The article presents loyalty of the customer as a source of the competitive power of the company. T...
This thesis deals with different types of loyalty programmes that are analysed. I describe their imp...
e-ISSN 2068-8717. Naujas žurn. pavadinimas: Scientific annals of economics and business. ISSN 2501-1...
The fundamental for customer loyalty to exist are relation-ships between organization and its custom...
Straipsnyje pateikiamos ir teoriškai analizuojamos įvairios pardavimų skatinimo teikiamos naudos pir...
The importance of sales and its promotion is constantly increasing. Technological progress contribut...
Organizacijų vykdomas pardavimų skatinimas skiriasi priklausomai nuo vartotojų poreikių, kadangi ski...
The influence of sales promotion elements on consumer is analyzed in the Bachelor‘s Thesis. The thes...
The dissertation is aimed to explore the impact of sales promotion on customer loyalty formation. Af...
Straipsnyje pateikiami pagrindiniai pardavimų skatinimo poveikio įvairiose vartotojų lojalumo stadij...
In today's business world organizations are continually inventing new products and services in respo...
In the first chapter this thesis summarizes all different viewpoints of marketers and other experts ...
In order that company could be prosper, successful and competitive in the market it has to keep the ...
Sales promotion is a marketing strategy which has been studied for years and has become a crucial fa...
Straipsnyje pateikiami skirtingoms lojalumo stadijoms priskiriamų vartotojų preferencijų pardavimų s...
The article presents loyalty of the customer as a source of the competitive power of the company. T...
This thesis deals with different types of loyalty programmes that are analysed. I describe their imp...
e-ISSN 2068-8717. Naujas žurn. pavadinimas: Scientific annals of economics and business. ISSN 2501-1...