دراسة حالة مجموعة شركات سابنتود التجارية في الفترة 2008 - 2013م

The objective of the research to knowing, the impact of promotion in consumer’s decision to buy. The research problems assimilated that, the promotion in some of the contemporary companies are substandard of goals. This due to those companies lack of use of scientific methods in promotion or not to develop a vision of an effective strategy of promotion, which negatively affected consumer’s decision to buy. Research hypotheses based on using scientific methods in promotion leads to sales increasing, also preparing appropriate budget of promotional activities positively affect sales volume, and preparing strategic vision of promotion process leads to attract more customers. Research had found out a numbers of recommendations one of important paying attention to train the employees whereas, salesmen representing the utmost importance in the promotion process of the companies, also company concern of promotion and prepare it in keeping up way and modern methods, also continue in use of sales stimulating methods as an effective tool, to increase the sales in the way that achieve the company’s goals, the most important result of the research that company’s using of contemporary scientific methods .Lead to stir up consumers’ interest and therefore increase the sales, and company’s proficiency on personal selling process and stimulating sales, contributed to draw a good image of the company, reflected in its turnover. Also company’s concern in the opinions of employees in budget preparation led to positive role in the development of adequate budget for promotion