MODEL MANAJEMEN PEMASARAN SYARIAH FUNDRAISING WAKAF (YAYASAN PONDOK PESANTREN AS-SALAM, DS. ARYA KEMUNING, KEC. BARONG TONGKOK, KAB. KUTAI BARAT, KALIMANTAN TIMUR)

This study aims to determine the model of sharia marketing management fundrasing Foundation endowments in Pondok Pesantren As-Salam. This study uses a qualitative survey approach, with samples taken from a population of Arya Kemuning residents who once did waqf in As-Salam. Methods of data collection were taken by direct interviews with foundation leaders, and interviews by questionnaire respondents. While to analyze this study, using the matrix EFAS, matrix IFAS, and matrix SWOT. The results showed that the As-Salam uses two marketing management models, namely endowment fundraising sharia direct fundrasingand indirect fundraising. From this model, donors obtained around 80% for non-permanent donors, and 20% of permanent donors