Normative reasons for attitudes are facts that count in favor of those attitudes, but a fact can favor an attitude in two very different ways. One way in which a fact can favor an attitude is by making the attitude fitting (apt, merited, correct). For example, the fact that Sharon spends much of her time doing charity work is a fact that favors admiring Sharon, since it’s a fact that makes her admirable, and so fit to admire. Call any fact that favors an attitude by making it fitting a "fit-related reason." A second way in which a fact can favor an attitude is by making the attitude somehow valuable, or good to have. For example, the fact that an evil dictator will order my execution unless I admire him is a fact that favors my admiring the...