Pengaruh citra merek, kepuasan pelanggan dan kesadaran merek terhadap niat beli konsumen Pada notebook asus di surabaya

This research examines about the effect of brand image, customer satisfaction and brand awareness on purchased intention of Asus notebook. The purpose of this study to find out the effect amongst brand image, customer satisfaction and brand awareness on purchased intention. The result showed that indicated the effect brand image, customer satisfaction and brand awareness on purchased intention. The brand image, customer satisfaction and brand awareness of Asus notebook is very strong so that it can increase the value contained in the product. The Asus company should use variable and perform the different strategy so that their products could be more desirable in the market. Keywords : Asus Notebook, Brand Image, Customer Satisfaction, Brand Awareness, Purchased Intention