Pengaruh Brand Image Terhadap Minat Beli Konsumen Pada Laptop Asus Rog (Republic Of Gamers)(Studi Kasus Pada Mahasiswa Universitas Muhammadiyah Surakarta)

This study aims to analyze how much the influence of brand image in the dimensions of corporate image, product image and user image on consumer buying interest in ASUS ROG laptops (Republic of Gamers). The population in this study were all students Muhammadiyah University of Surakarta who had an interest in buying ASUS ROG Laptops (Republic of Gamers). The sample in this study were 150 respondents while the sampling method used purposive sampling. The data analysis technique in this study used multiple linear regression analysis. Based on the results of this study it is known that Corporate Image has a positive and not significant effect on Consumer Buying Interests. Product Image has a positive and not significant effect on Consumer Buying Interest. While the User Image has a positive and significant effect on Consumer Buying Interests. The results of the F test are known that the Corporate Image, Product Image, and User Image simultaneously and significantly influence the Consumer Buying Interest