The Potential of Museums in the Development of the Economy

U ovom diplomskom radu nastojali smo prikazati pojam muzeja, analizu muzeja u Republici Hrvatskoj, Marshallov plan za muzeje, funkciju modernizacije muzeja te uloge marketinga u funkcioniranju muzeja. Poseban je naglasak stavljen na potencijal muzeja u razvoju gospodarstva, a gdje se prikazuje relativno nova grana marketinga poznatoj pod nazivom nekonvencionalni marketing.In this thesis, we have tried to demonstrate the concept of the museum, an analysis of museums in the Republic of Croatia, the Marshall Plan for the museums, the function of modernization of the museum and the role of marketing in the operation of museums. Special emphasis was placed on the potential of museums in the development of the economy, and a relatively new branch of marketing known as unconventional marketing has been shown