Role and Importance of managment in the Case of Museum Activity - A Case Study: Vučedol Culture Museum in Vukovar

Ovaj rad će dati pregled stanja u kulturi i kulturnim djelatnostima u Hrvatskoj, s naglaskom na muzeje i na brojke u kulturnim djelatnostima te pregled organizacije muzeja. Nastojat će se uočiti problem u povezivanju menadžmenta i marketinga s kulturnim djelatnostima i institucijama. S opreznim pristupom marketingu i njegovanjem kulture, za strah nema razloga.This paper will give an overview of the situation in culture and cultural activities in Croatia, with an emphasis on museums and figures in cultural activities, and an overview of the organization of museums. An effort will be made to identify the problem of linking management and marketing with cultural activities and institutions. With a cautious approach to marketing and nurturing a culture, there is no reason to fear