PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI OJEK ONLINE (GO-JEK) PADA MAHASISWA/I FAKULTAS EKONOMI UNIVERSITAS NEGERI JAKARTA

DIENA NURIMAS PUTRI. The Effect of Service Quality and Price Towards Customer Satisfaction of Online Ojek (Go-Jek) Users on Faculty of Economic – State University of Jakarta Students. Faculty of Economics, State University of Jakarta 2018. This study aims to determine the effect of service quality and price towards customer satisfaction of online ojek (go-jek) users on Faculty of Economic – State University of Jakarta students, partially or simultaneously. This research uses survey method with quantitative approach. Population of this research is a student of Faculty of Economics, State University of Jakarta, amounting to 3.300 students with a sample of 98 students. Data collection using questionnaire containing statement with likert scale. Technique of data analysis using descriptive analysis and multiple regression analysis which is then processed with SPSS program. Based on the results of data analysis shows that there is a partial influence between the quality of service to customer satisfaction and price to customer satisfaction. Simultaneously there is influence between service quality and price to customer satisfaction. The effect of service quality and price towards customer satisfaction of online ojek (go-jek) users on Faculty of Economics, State University of Jakarta students is 46% and the rest by 54% is influenced by other factors not examined. Keywords : Service Quality, Price, Customer Satisfactio