PENGARUH KUALITAS INFORMASI DAN HARGA TERHADAP KEPUASAN PELANGGAN TOKOPEDIA PADA MAHASISWA UNIVERSITAS NEGERI JAKARTA

SISKA WAHYUNI LESTARI. Information Quality and Price on Tokopedia Customer Satisfaction at Students of Universitas Negeri Jakarta. The purpose of this study was to determine the effect of Information Quality and Price on Tokopedia Customer Satisfaction at Students of Universitas Negeri Jakarta. This research was conducted at Jakarta State University, for 6 months from January to June 2020. The research method that the researchers used was a survey method with a quantitative research approach. Samples in this study were students of Jakarta State University who made purchases at least three times in Tokopedia . The sampling technique used was purposive sampling technique of 150 people. The resulting regression equation is Ŷ = 5.095 + 0.313 X1 + 0.798 X2. Test requirements analysis is the normality test with the Kolmogorov-Smirnov test with a significance level (α) = 5% or 0.05 and produces a significant level of Y value of 0.200, X1 of value of 0.200 and X2 of value of 0.200. Because the significance level of the three variables> 0.05, it can be concluded that the data is normally distributed and can be used in further analysis. Linearity regression test of Y for X1 and Y for X2 produces a significance value in Linearity, which is 0,000 <0.05, so it can be concluded that it has a linear relationship. Next, a t test was carried out and Y was produced over X1 thitung = 5.782> ttable = 1.65529 and Y on X2 thitung = 5.703> ttable = 1.65529. with a significance value of 0,000 <0.05, the two independent variables have a positive and significant effect on customer satisfaction. The correlation coefficient between the information quality variable (X1) to customer satisfaction (Y) is 0.555 while the price correlation coefficient (X2) to customer satisfaction (Y) is 0.552 and the significance value of the two independent variables is 0.000