Purpose – This work addresses the issue of IR (Integrated Reporting) implementation and diffusion within small and medium-sized enterprises (SMEs) and investigates why and how SMEs can ìperform the journey towards integrated reporting. Design/methodology/approach – An empirical research has been performed based on a case study relative to an Italian mid-sized enterprise that was part of the pivotal companies included among a working group aimed to producing a guidance designed at helping SMEs to implement an integrated report. Findings – Findings point out the positive impact and the importance of some enabling conditions such as: the direct involvement of the top management and entrepreneurial team, the involvement of external con...