The work discusses the most critical aspects faced by SMEs in releasing an integrated report and adapting the Integrated Reporting (IR) principles to their needs and features. After presenting the literature framework, the paper analyses a case-study relative to a medium-sized company belonging to the Italian Network Business Reporting working group, which has been involved in the drafting process of the Guidance for IR in SMEs. Results emphasize the need for simplifying concepts such us materiality, integrated thinking and connectivity and understanding the benefits deriving from the IR adoption. The work has both theoretical and practical implications, since it contributes to nourish a research field which has not been adequately investig...