Add to ORKGThis research conceptualizes the phenomenon of customer relationship fading in terms of why and how do customer relationships fade over time and indicates how firms can restore such fading relationships. This study revealed a three stage process of customer relationship fading, unfolded drivers, feelings and thoughts of the customers across the fading process. It also identified six restoration efforts and assessed their effectiveness to restore relationships from each of the stages of the fading process
The fading affect bias (FAB) refers to the way in which affect associated with a negative event fade...
Research examining marketing relationships has not traditionally discussed the fact that business-to...
Customer retention in the traditional marketing approach is however seen as the ‘end ’ rather than t...
The objective of this paper is to explain the phenomenon of relationship fading in a business-to-con...
This dissertation is based on the assumption that fading customer relationships are important phenom...
The threat of churn or defection is a growing concern of consumer-oriented businesses. Customers who...
Relationship dynamics and relationship ending have received increased attention by marketing researc...
Customer relationship management not only focuses on acquiring new customers and maintaining relatio...
The aim of this study is to explore dynamics of customer relationships in the posdissolution phase....
Overall there has been a scarce focus on why customers come back after the relationship ended, when ...
The phenomenon of relationship ending has received, recently, an increased attention of marketing r...
The study tackles the fading process of business relationships in the context of cultural sponsorshi...
The objective of this study is to fill this gap in the business knowledge base by building and opera...
This study of 79 male and 139 female university students investigated organizational recovery effort...
Modern competitive business environment makes gaining and retaining competitive advantage more and m...
The fading affect bias (FAB) refers to the way in which affect associated with a negative event fade...
Research examining marketing relationships has not traditionally discussed the fact that business-to...
Customer retention in the traditional marketing approach is however seen as the ‘end ’ rather than t...
The objective of this paper is to explain the phenomenon of relationship fading in a business-to-con...
This dissertation is based on the assumption that fading customer relationships are important phenom...
The threat of churn or defection is a growing concern of consumer-oriented businesses. Customers who...
Relationship dynamics and relationship ending have received increased attention by marketing researc...
Customer relationship management not only focuses on acquiring new customers and maintaining relatio...
The aim of this study is to explore dynamics of customer relationships in the posdissolution phase....
Overall there has been a scarce focus on why customers come back after the relationship ended, when ...
The phenomenon of relationship ending has received, recently, an increased attention of marketing r...
The study tackles the fading process of business relationships in the context of cultural sponsorshi...
The objective of this study is to fill this gap in the business knowledge base by building and opera...
This study of 79 male and 139 female university students investigated organizational recovery effort...
Modern competitive business environment makes gaining and retaining competitive advantage more and m...
The fading affect bias (FAB) refers to the way in which affect associated with a negative event fade...
Research examining marketing relationships has not traditionally discussed the fact that business-to...
Customer retention in the traditional marketing approach is however seen as the ‘end ’ rather than t...