Research examining marketing relationships has not traditionally discussed the fact that business-to-business relationships strengthen and weaken over its life. The model also suggests relationship inactivity is not necessarily the same as relationship failure. The paper proposes a model that allows relationships to move in multiple directions over their existence.<br /
Buyer/Seller relationships evolve over time at two distinct levels, the firm level, from firm to mas...
Evidence for the success of relationship marketing remains contradictory, with practitioners reporti...
The paper proposes a model that allows relationships to move in multiple directions over their exist...
Research examining marketing relationships has not traditionally discussed the fact that business-to...
Evidence for the success of relationship marketing remains contradictory, with practitioners reporti...
Much of the relationship development literature assumes that business relationships evolve along a s...
The relationship life cycle has been central to relationship development literature and has largely ...
The relationship life cycle has been central to relationship development literature and has largely ...
In the $40 billion customer relationship management (CRM) and services market, more than half of all...
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's w...
Thesis (M.Com. (Marketing))--North-West University, Potchefstroom Campus, 2007.As we are entering th...
Purpose – The purpose of this article is to challenge the applicability of the traditional micro-eco...
This research examines the evolution of cooperative interorganizational relationships and provides a...
As firms’ environment become more turbulent, complex, and uncertain, managing relationships as strat...
Purpose Business relationships are considered long-term and stable. Furthermore, over time, busine...
Buyer/Seller relationships evolve over time at two distinct levels, the firm level, from firm to mas...
Evidence for the success of relationship marketing remains contradictory, with practitioners reporti...
The paper proposes a model that allows relationships to move in multiple directions over their exist...
Research examining marketing relationships has not traditionally discussed the fact that business-to...
Evidence for the success of relationship marketing remains contradictory, with practitioners reporti...
Much of the relationship development literature assumes that business relationships evolve along a s...
The relationship life cycle has been central to relationship development literature and has largely ...
The relationship life cycle has been central to relationship development literature and has largely ...
In the $40 billion customer relationship management (CRM) and services market, more than half of all...
Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's w...
Thesis (M.Com. (Marketing))--North-West University, Potchefstroom Campus, 2007.As we are entering th...
Purpose – The purpose of this article is to challenge the applicability of the traditional micro-eco...
This research examines the evolution of cooperative interorganizational relationships and provides a...
As firms’ environment become more turbulent, complex, and uncertain, managing relationships as strat...
Purpose Business relationships are considered long-term and stable. Furthermore, over time, busine...
Buyer/Seller relationships evolve over time at two distinct levels, the firm level, from firm to mas...
Evidence for the success of relationship marketing remains contradictory, with practitioners reporti...
The paper proposes a model that allows relationships to move in multiple directions over their exist...