Business Planning and Market Strategy offers students, entrepreneurs, and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic, step-by-step instructions, which promote "thinking inside the box," author E.K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature, he explains not only what entrepreneurs and executives should look at when pondering plans and strategies, but also what they should look for. The book's unique applied perspective, sets Business Planning & M...
The viability of a company depends heavily on its ability to gain an edge not only in its competitor...
This paper is intended to provide a major contribution to the study of strategic planning theory and...
The business plan is the product of a strategic thinking or planning process. The strategic di...
Entrepreneurs are known for opportunity recognition. However, once a commercial entity is formed to ...
Writing business plans is often the first step for entrepreneurs in developing new venture ideas. Tr...
Business planning should be a dynamic exercise to support managerial decisions along the whole busin...
What makes a business model successful? In this book the roots of business models are traced to the ...
The purpose of this paper is to explore a perspective concerning the creation of new business ventur...
Most strategic plans are never fulfilled. Executives and managers take pride in putting together wel...
There is an ongoing debate within the academic literature about the value of the business plan in th...
The relevance of the planning approach for innovative and for young entrepreneurial firms had been s...
This text is a nuts-and-bolts guide to business planning. It is designed to function as a handbook f...
In any journey, if you don't know where you are going, how will you know when you get there? Equally...
Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to op...
This paper proposes to highlight the importance of developing of a business plan, which is an indisp...
The viability of a company depends heavily on its ability to gain an edge not only in its competitor...
This paper is intended to provide a major contribution to the study of strategic planning theory and...
The business plan is the product of a strategic thinking or planning process. The strategic di...
Entrepreneurs are known for opportunity recognition. However, once a commercial entity is formed to ...
Writing business plans is often the first step for entrepreneurs in developing new venture ideas. Tr...
Business planning should be a dynamic exercise to support managerial decisions along the whole busin...
What makes a business model successful? In this book the roots of business models are traced to the ...
The purpose of this paper is to explore a perspective concerning the creation of new business ventur...
Most strategic plans are never fulfilled. Executives and managers take pride in putting together wel...
There is an ongoing debate within the academic literature about the value of the business plan in th...
The relevance of the planning approach for innovative and for young entrepreneurial firms had been s...
This text is a nuts-and-bolts guide to business planning. It is designed to function as a handbook f...
In any journey, if you don't know where you are going, how will you know when you get there? Equally...
Traditional textbooks on (strategic) marketing limit themselves to a theoretical expose on how to op...
This paper proposes to highlight the importance of developing of a business plan, which is an indisp...
The viability of a company depends heavily on its ability to gain an edge not only in its competitor...
This paper is intended to provide a major contribution to the study of strategic planning theory and...
The business plan is the product of a strategic thinking or planning process. The strategic di...