STRATEGI PEMASARAN TAPLUS ANAK SEBAGAI UPAYA DALAM MENINGKATKAN JUMLAH NASABAH PADA PT. BANK NEGARA INDONESIA CABANG UTAMA MALANG

This study aims to find out how the marketing strategy of Taplus Anak products at PT. Bank Negara Indonesia Main Branch of Malang, and to find out how far the development of the marketing strategy used by PT. Bank Negara Indonesia Main Branch of Malang. The type of research used by the author is Qualitative Descriptive, namely analyzing and presenting facts systematically so that they are easier to understand. Types of data used Descriptive Qualitative explanations in the form of words and calculations to be easily understood, and data sources used are: first Primary Data data taken directly in the research location, and secondly Secondary Data, Data obtained from data has existed namely Qualitative Descriptive. The results showed that 1) the marketing strategy of Taplus Anak product was cross selling by CS and then the marketing party promoted to schools, held competitions, and gave sponsors, 2) Taplus Anak products at PT. BNI Main Branch Malang has increased every month on average 80% seen in terms of targets and realization